# ACRONYM.

> ACRONYM is the evidence-based customer context layer for GTM teams. We extract structured signals from every customer interaction, keep the CRM accurate automatically, and surface intelligence where teams already work — Slack, HubSpot, and Claude via MCP.

## Pages

- [Homepage](https://goacronym.com)
- [About & Manifesto](https://goacronym.com/about)
- [Book a Demo](https://goacronym.com/book-demo)
- [How it works](https://goacronym.com/#how-it-works)
- [Who it's for](https://goacronym.com/#who-its-for)
- [Pricing](https://goacronym.com/#pricing)
- [FAQ](https://goacronym.com/#faq)
- [Terms of Service](https://goacronym.com/terms-of-service)
- [Privacy Policy](https://goacronym.com/privacy-policy)

## Key concepts

- Customer context layer: the structured, evidence-backed intelligence layer that sits between raw customer interactions and the teams that need to act on them
- Evidence-based intelligence: every insight traceable to the exact call or interaction it came from
- Headless delivery: intelligence surfaces in Slack, HubSpot, and Claude via MCP — no new dashboard or interface required
- Compounding context: every conversation adds signal, making the intelligence more precise over time
- Signal extraction: structured pattern detection across calls, email, and customer interactions — connected to outcomes

## Pricing

- Startup: starting at $499/month — flat fee, no per-seat pricing. For early-stage teams building the motion.
- Scale: starting at $1,500/month — customized to your GTM motion. For scaling teams that need cross-team visibility and custom signal extraction.

## Integrations

Sources: Gong, Fathom, Gmail, Outlook, Slack, Google Drive, Notion, support tools
Surfaces: Slack workflows, HubSpot, Salesforce, Claude via MCP, Zapier, n8n

## Who it's for

- GTM Leadership: pipeline visibility, forecast accuracy, rep coaching
- Sales Reps: deal context, playbook intelligence, next best action
- Customer Success: relationship continuity, account health, expansion signals
- GTM Engineers & RevOps: clean data foundation, custom signal extraction, MCP integration

## Company

Founded by Ben Biran (ex-Zapier Director of AI Engineering, ex-Plaid) and Sheryl Soo (ex-Zapier SVP Strategy, Google, frog design, Hootsuite).

## Contact

support@goacronym.com
goacronym.com